We helped The NumberCrunchers
Injecting Personality Into Accounting
CLIENT
SERVICES
Brand Design
Website Design
Design for Print
CASE STUDY
Brand and Website Refresh
Overview
Client
The NumberCrunchers (www.thenumbercrunchers.cloud)
Industry
Location
Cirencester, Gloucestershire
The Challenge
The NumberCrunchers already had a strong, eye-catching logo, but the rest of their brand lacked the personality and vibrancy that matched their ethos. In a sector where most firms market themselves on services, not story, it was especially challenging to stand out, particularly for a company with such a genuine social purpose at its heart.
Howard Smith, the founder, had a clear vision and plenty of ideas but needed help translating them into communicative, engaging branding and marketing. He always believed in the power of a great brand, our job was to help him unleash it.
Goals & Success Measures
At the outset, success meant building awareness for The NumberCrunchers and helping them become a known, respected name in their local market. Once the brand gained traction, our focus shifted to more targeted campaigns to grow market share.
OUR SOLUTION
Our Approach
Working closely with Howard and Gaynor, the founders, we enjoyed a level of creative freedom rarely found in accountancy projects. They offered guidance and input at every step, but crucially, trusted us to push the boundaries and inject much-needed warmth and approachability into their brand.
Brand Evolution
The toughest and most exciting challenge was injecting humour and approachability into their messaging without undermining professionalism. We avoided the usual trap of lazy marketing by blending in with other accountants. Instead, we crafted a bold visual identity, lively marketing materials, and a website that reflects what it’s actually like to work with The NumberCrunchers.
We connected the whole brand to their authentic value proposition: their belief that every client matters. The new strapline, “Where everybody counts,” captures this beautifully and brings their social purpose to the forefront.
Launch & Impact
Since refreshing the brand and website, The NumberCrunchers have seen promising business growth. Their updated visual identity and messaging have helped them attract new clients and become a more recognised, relatable name in their community.
Client’s Feedback
“Working with Lounge Design was a real eye-opener. They didn’t just give us a fresh look—they helped us express who we are and why we do what we do. Our brand finally has the personality and positivity we always wanted, and it’s connecting with clients in a way that feels true to us.”
Howard Smith
The NumberCrunchers, Director
Conclusion
The real success of this project lay in building a strong, standout brand from the inside out, capturing The NumberCrunchers’ values, personality, and unique approach. By blending close founder collaboration with creative expertise, we’ve helped them go from memorable to unmissable.
