We helped System 15
Increase brand awareness among target clients
CLIENT
SERVICES
Brand Design
Website Design
CASE STUDY
Brand and Website Refresh
Overview
Client
System 15 (www.system15.co.uk)
Industry
IT Managed Services
Location
Gloucester, UK
Business Overview
System 15 is a Gloucester based IT managed services provider, supporting organisations with reliable and strategic IT solutions. As they approached their tenth year in business, the leadership team recognised an opportunity to evolve their brand and digital presence. They wanted a refined identity and website that reflected their maturity, communicated their updated service offering, and positioned them for the next decade of growth.
Project Goals
The main goal was to refresh the System 15 brand while maintaining the awareness and recognition it had built over the years. The new identity needed to:
- Celebrate the company’s ten year milestone
- Communicate a shift in focus towards larger clients and long term partnerships
- Equip the business with clear messaging and visual tools to engage both existing and prospective clients
Challenges
The biggest challenge was finding the right balance between evolution and familiarity. The original logo, designed by our team 10 years earlier, was well liked and had strong brand recognition. We needed to modernise the identity and digital presence without losing the visual DNA that clients already associated with trust and reliability.
Research and Discovery
We began with an in depth discovery phase, taking time to understand System 15’s values, business direction, and audience.
Insights
Through collaborative workshops and research, we discovered that while many IT companies lead with complex technical language, System 15’s strength lies in its approachable, client focused service. We wanted to create a brand and communication style that reflected that clarity and partnership mindset.
Target Audience
The refreshed brand was designed to appeal to larger businesses and organisations seeking peace of mind and an IT partner that could align with their growth objectives. System 15’s clients value reliability, clarity, and a collaborative relationship with their technology provider.
Competitor Research
Our research found that most IT businesses position themselves around products and services rather than outcomes. This insight led us to develop a marketing language and brand tone that focused on client success and partnership, setting System 15 apart from the competition.
Strategy and Design Process
Brand Design
Our strategic direction was to evolve rather than reinvent. The new brand retains the core essence of the original logo while refining its form and updating the supporting visual system.
We created a comprehensive brand style guide including:
- Refined logo variations
- Updated colour palette and typography
- New graphic elements and imagery style
- Guidelines for internal and external communications
This ensured brand consistency across all touchpoints and gave the System 15 team the tools to maintain the refreshed identity moving forward.
Website Design and Development
The new website was structured to clearly communicate System 15’s new packaged services while also reinforcing their credibility and professionalism within the IT sector.
Key focuses included:
- Improved user experience (UX) with streamlined navigation and content flow
- Ease of use with clear calls to action and logical content structure
- SEO optimisation to ensure visibility and strong technical foundations
- Mobile responsiveness to deliver a seamless experience across devices
We collaborated closely with the client through regular milestone meetings, ensuring alignment and transparency at each stage from wireframes and mockups to final development.
Results
The refreshed brand and website successfully elevated System 15’s presence in their industry.
Outcomes
- Increased brand awareness among target clients
- Stronger communication of new packaged service offerings
- Enhanced credibility through a modern and professional visual identity
- A user friendly website that better reflects their expertise and reliability
Visual Transformation
The new visual identity and website provide System 15 with a consistent, confident presence, making it easier for clients to understand their services and reinforcing their reputation as a trusted IT partner.
Client’s Feedback
“Working with Lounge on our rebrand was a seamless experience from start to finish. They truly understood where we wanted to take the business and created a brand and website that reflects our growth and values. The new identity has been really well received by our clients, and it’s given us a renewed sense of pride in how we present ourselves.”
Nick Rowntree
System 15, Director
Conclusion
The System 15 rebrand and website redesign project demonstrates how thoughtful evolution can strengthen brand equity while aligning a business with its future goals. By retaining familiarity and introducing fresh clarity, System 15 now has the tools and presence to confidently move into its next decade of success.
